“In God We Trust, All Others Must Bring Data”
I love the quote from W. Edwards Fleming, “In God We Trust, All Others Must Bring Data”. [Excerpt from Wikipedia: William Edwards Fleming (October 14, 1900 – December 20, 1993) was an American statistician, professor, author, lecturer, and consultant. He is perhaps best known for his work in Japan. There, from 1950 onward, he taught top management how to improve design (and thus service), product quality, testing and sales (the last through global markets) through various methods, including the application of statistical methods.]
I came across a few blog posts/articles recently addressing marketing trends, stats, etc., that I found interesting. Just sharing light reading to consider as we continue our marketing and advertising efforts!
- 100 Awesome Marketing Stats, Charts, Graphs, Data
- The Demographics of Social Media
- The Growth of Mobile Marketing and Tagging
How are we paying attention to data? How do we have the right blend of data versus instinct? For my job specifically, how is higher education marketing and recruiting adapting to the changing consumer behavior, specifically on the web, and getting away from the direct mail (spray and pray, shotgun method, etc.) strategy? What is a good percentage of your budget to move away from the “tried and true” methods and test in some of the strategies described in the following posts? So much to consider!
My Debut(s) On the Radio Waves!
Since last summer, the campus radio station (WSIE 88.7FM The Jazz Station) has been under my supervision. This has been an extremely interesting area to work on, as I have in the past only been on the other side of the coin by buying radio advertising. Working with the radio station has brought a few unique opportunities to test my “radio voice”! First, I recorded the 10 second tag on a commercial for the university, and just two days ago I recorded a holiday greeting for the station. An alternative career path? Maybe not. But it was certainly fun to do! And, I didn’t have to pay talent fees…
About Me
I am currently the president and general manager at Access Marketing Company. You can read my full resume on my LinkedIn profile. Some of my favorite accomplishments include canning and preserving much of my summer vegetable and fruit garden, being part of the St. Louis Business Journal Class of 2007 Top 40 under 40, and continuing to play beach doubles volleyball – even placing in an EVP doubles tournament.
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Beth Keserauskis 