Elizabeth Keserauskis

Building relationships and making connections

How *NOT* to Ruin Your Reputation Online

I work with the student athletes here on campus to improve their skills in working with the media, but also to help them develop their reputation online. Or more immediately- how not to ruin their reputation online. I am always looking for articles, stories and examples of how social media can negatively impact a career, education or reputation to pass on to them. These are the most recent ones I have added to the list.

Do you have any articles that would be good for me to share with our students?

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August 18, 2010 Posted by | higher education, reputation management, resources, social media | , , , , , | Leave a comment

It’s Hard to Find Great Training…But I DID!

Great training/trainers are HARD to find. We have all sat through useless boring training sessions that were great cures for insomnia. Since all can relate I’m sure, I have to share an experience that was fantastic.

Yesterday, we hosted blog development, content development and marketing strategy training for a few groups here on campus. We are working with them to create a strategic communications plan. I brought in social media and blogging expert, Marijean Jaggers, vice president at Standing Partnership.

All I can say is that she was fantastic. In addition to being extremely knowledgeable on the topics, she was able to balance technical detail with the content for the non-technical folks in the group. She is just plain likable and funny to boot!

She is worth following:

And Standing Partnership is one awesome strategic communications firm to work with too!

July 22, 2010 Posted by | connecting, marketing, social media | , , , , | Leave a comment