Elizabeth Keserauskis

Building relationships and making connections

A Virtual Week at Summer Camp

camp ondessonk logoSo many of us benefitted from a camp in the summer—whether it was in the woods or in a science lab or in a gym, the events during those camps helped shape who we are today. One of my particular favorites is Camp Ondessonk, a rustic, outdoor Catholic youth camp in Southern Illinois.

So how could you possibly recreate such an experience in the “off season”, if you will, perhaps not exactly but as close as you can get using virtual tools? Camp Ondessonk and Elasticity are making it happen. I am currently participating in Ondessonk Online this week. While I think it is a brilliant idea, I certainly was skeptical of how to transform as much of the experience as possible into virtual activities.

From the Camper Guide we received:

This program takes place entirely within the normal activities of Facebook and Twitter. Campers will only need a basic knowledge of those two channels, as well as the basic ability to navigate the web, to participate.

So far, this has been absolutely true! I am particularly interested in how to effectively utilize social media to energize your passionate base, as well as pull a few folks into the brand experience who would not otherwise have the opportunity to meet and experience camp Ondessonk. More interesting though is how you can invoke visceral emotional reactions in the “guests” to this virtual event—so much so that they continue their engagement with Camp after virtual camp is over. Whether volunteering for work days, contributing money for campership and general operating funds, or helping recruit by talking about their great experiences, I truly hope this is one more way to keep our constituents engaged and attract more.

For now, you can watch the event unfold by following @OndessonkGA and the #ondessonk hashtag on Twitter, and the chatter on the Camp Facebook page, facebook.com/CampOndessonk. As with all things, the participants have to put effort forth in order to reap benefits after.  I’ll report back the success when the week is finished.

What other events or experiences are successfully conducted online and utilizing social media? What was effective? What wasn’t?

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February 9, 2012 Posted by | connecting, engaging, marketing, social media | , , , , | Leave a comment

Event Quality as a Reflection of Leadership

I recently participated in the a conference for commencement planning officers, the North American Association of Commencement Officers (NAACO). A session that particularly stood out for me was “building an emotional connection: the influence of high touch event communication on donor support.”

At the beginning of the session, the discussion revolved around how a poorly run event can lead the donor to assume the institutional leadership is not strong. Wow! I am pretty sure that most leaders of an institution must either not understand this, or underestimate the amount of time and attention a high end event can require. Otherwise more time and resources would surely be put towards events! Research was displayed showing there is a direct correlation between the donors perceived quality of the event and the perceived quality of the institutional leadership. Powerful stuff! And a new way to think about events and the way I position them to the leadership of an organization.

We also discussed event branding, things like using the same typeface for ALL events and event pieces down to the name tags. Makes complete sense–we have such a challenge convincing folks why consistent font usage is important in general; I can’t wait to start rolling that out with all campus events!

And I know I had not yet thought to brand the dessert! It’s one of the last things consumed that evening/event, take advantage of the opportunity to reinforce the message!

Great stuff- I am so glad that I found a worthwhile session.

February 7, 2012 Posted by | communication, connecting, events, leadership, resources | , , , , | Leave a comment