Beth Keserauskis

Building Your Personal Brand

I saw a segment with Steadman Graham this morning on FOX 2 News, talking about how you have to know who you are before you can get out in the business world and trying to sell yourself as an employee to a company or as a resourcing company. It seems very appropriate to talk about how, as an individual, you need to also manage your reputation, in addition to your company or organization that you’re working for.

As I help someone near and dear to me work on her resume after 35 years at the same company, I’m reminding myself that we need to not only to fill the resume, we also need to discover what are her core strengths and how can we package that into a proposition for a company, a set of resources for a company that’s going to hire versus just an individual with a great resume. My challenge today is to think about how you can invent yourself as an individual with a value proposition–this is ironic because I spend so much time helping companies and figure out who they are and how to fill the need of their customers. My next challenge is going to be how to bring that down to the individual level, and help this person near and dear to my heart package and present themselves to companies as a valuable resource.

LinkedIn is a great tool I strongly advocate. I have several examples of success using LinkedIn as a networking tool, including as a way for companies to find candidates for their marketing positions. Now my challenge is going to become having a real example or case study of helping individuals create their strengths and package them as a resource for businesses in the area as they look to start phase two of their career.

May 28, 2010 Posted by Elizabeth Keserauskis | connecting, marketing, relationships, reputation management | branding, networking, personal, reputation, strategy | Leave a comment