Elizabeth Keserauskis

Building relationships and making connections

Sample work

Here are a few examples of work we have completed recently.

2012 Chancellor’s Report:

2012 Chancellor's report

2012-2013 Admissions Viewbook

2012-2013 Viewbook

2012 Promotional Video

Promotional video

Sample Advertising

Print Ads:

Print ad 1

Sample print adPrint ad 2 Print ad 3

Outdoor Ads:

Billboard 1

Billboard 2

Billboard 3

Billboard 4

Radio Ads:

STEM thought leadership positioning for the Chancellor, 0:60

Campus growth, 0:15 (voice over by me)

Student “Andrew” 0:60

Student “Natalie” 0:60

May 21, 2013 Posted by | communication, higher education, marketing, media | , , , | Leave a comment

Acting Like an Agency

The University Marketing and Communications (UMC) team structure is set up as a strategic communications agency serving our internal clients. With a client-facing level around our core tactical services, we operate as an integrated marketing team for the University. Our services include strategy development, web strategy, interactive media, graphic design, publication and copywriting, media relations, advertising development, market research, event management, social media integration, email marketing, photography, video production, and more. Our team leaders are empowered as relationship managers, serving as a liaison for various internal clients, helping them clarify their marketing objectives and formulating strategies to meet the objectives. I presented this poster at the AASCU Strategic Communicators conference in Washington, D.C., April 2013.

Acting Like an Agency





May 14, 2013 Posted by | engaging, higher education, leadership, marketing, relationships | , | Leave a comment