Acting Like an Agency
The University Marketing and Communications (UMC) team structure is set up as a strategic communications agency serving our internal clients. With a client-facing level around our core tactical services, we operate as an integrated marketing team for the University. Our services include strategy development, web strategy, interactive media, graphic design, publication and copywriting, media relations, advertising development, market research, event management, social media integration, email marketing, photography, video production, and more. Our team leaders are empowered as relationship managers, serving as a liaison for various internal clients, helping them clarify their marketing objectives and formulating strategies to meet the objectives. I presented this poster at the AASCU Strategic Communicators conference in Washington, D.C., April 2013.
About Me
I am currently the president and general manager at Access Marketing Company. You can read my full resume on my LinkedIn profile. Some of my favorite accomplishments include canning and preserving much of my summer vegetable and fruit garden, being part of the St. Louis Business Journal Class of 2007 Top 40 under 40, and continuing to play beach doubles volleyball – even placing in an EVP doubles tournament.
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Beth Keserauskis 