Elizabeth Keserauskis

Building relationships and making connections

Acting Like an Agency

The University Marketing and Communications (UMC) team structure is set up as a strategic communications agency serving our internal clients. With a client-facing level around our core tactical services, we operate as an integrated marketing team for the University. Our services include strategy development, web strategy, interactive media, graphic design, publication and copywriting, media relations, advertising development, market research, event management, social media integration, email marketing, photography, video production, and more. Our team leaders are empowered as relationship managers, serving as a liaison for various internal clients, helping them clarify their marketing objectives and formulating strategies to meet the objectives. I presented this poster at the AASCU Strategic Communicators conference in Washington, D.C., April 2013.

Acting Like an Agency

 

 

 

 

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May 14, 2013 - Posted by | engaging, higher education, leadership, marketing, relationships | ,

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