Elizabeth Keserauskis

Building relationships and making connections

Sample work

Here are a few examples of work we have completed recently.

2012 Chancellor’s Report:

2012 Chancellor's report

2012-2013 Admissions Viewbook

2012-2013 Viewbook

2012 Promotional Video

Promotional video

Sample Advertising

Print Ads:

Print ad 1

Sample print adPrint ad 2 Print ad 3

Outdoor Ads:

Billboard 1

Billboard 2

Billboard 3

Billboard 4

Radio Ads:

STEM thought leadership positioning for the Chancellor, 0:60

Campus growth, 0:15 (voice over by me)

Student “Andrew” 0:60

Student “Natalie” 0:60

May 21, 2013 Posted by | communication, higher education, marketing, media | , , , | Leave a comment

Bleeding, Box Scores and Pro Sports Injuries

I have known for some time that if it bleeds, it leads. That’s how news is decided, primarily for TV, but also for the other mediums. I can sadly say that at least 75%, if not more, of the TV coverage we have had here at the university has been a tragedy/travesty: apartment fires, federal investigations for fraud, vandalism (twice), etc. This is certainly not for lack of pitching the good stories to the media. We even create the angle/hook/sensation for them. It doesn’t matter.

In addition to the bleeding leading, sports will always be covered. Collegiate box scores and game stories always make print, and are often mentioned on local TV. However, I was watching the local newscast Monday evening, right after Albert Pujols fractured a bone in his arm in a game and will be out for quite some time. The newscast started on the hour, and that was the ONLY topic covered until the 13th minute. Now there was a commercial series or two in there, but still! There are so many positive things happening in St. Louis right now, including Marine Week down on the riverfront. Instead, we get to hear the interview of the 10-yr-old at the stadium telling us that he would have punched the guy in the head if he broke his arm.

Now I kept watching this particular newscast because I was in awe of how much of the beginning segment was dedicated to this topic, and naturally it was to become fodder for my blog. But the fact that Joe and Jane Sixpack keep watching crap like this is the reason it continues to happen. And the reason why I don’t often watch the TV news.

June 23, 2011 Posted by | communication, media, public relations | , , , | Leave a comment