Beth Keserauskis

“In God We Trust, All Others Must Bring Data”

I love the quote from W. Edwards Fleming, “In God We Trust, All Others Must Bring Data”. [Excerpt from Wikipedia: William Edwards Fleming (October 14, 1900 – December 20, 1993) was an American statistician, professor, author, lecturer, and consultant. He is perhaps best known for his work in Japan. There, from 1950 onward, he taught top management how to improve design (and thus service), product quality, testing and sales (the last through global markets) through various methods, including the application of statistical methods.]

I came across a few blog posts/articles recently addressing marketing trends, stats, etc., that I found interesting. Just sharing light reading to consider as we continue our marketing and advertising efforts!

• 100 Awesome Marketing Stats, Charts, Graphs, Data
• The Demographics of Social Media
• The Growth of Mobile Marketing and Tagging

How are we paying attention to data? How do we have the right blend of data versus instinct? For my job specifically, how is higher education marketing and recruiting adapting to the changing consumer behavior, specifically on the web, and getting away from the direct mail (spray and pray, shotgun method, etc.) strategy? What is a good percentage of your budget to move away from the “tried and true” methods and test in some of the strategies described in the following posts? So much to consider!

June 17, 2011 - Posted by Elizabeth Keserauskis | communication, higher education, marketing, social media | advertising, bold, highered, marketing, social media