Beth Keserauskis

What I’m Reading: 8/13-20

The AP Style Guide has recently updated a few things, including “website” versus “Web site”…is Yahoo paving the way for digital communication styles?

Awareness is heightened about crisis communications…here’s an article: The PR Crisis Playbook

More efforts by Facebook to improve image? Facebook Launching Official Live Streaming Channel: Facebook Live

As we design websites for clients, it is always interesting to see how color impacts customer behavior

And ’tis the season: U.S.News and World Report rankings are out. Here are a few articles:

• The Rankings, Rejiggered – Head Count – The Chronicle of Higher Education
• Methodology: Ranking Category Definitions – US News and World Report
• SIUE, McKendree rank high in U.S. News survey

There is a lot of controversy surrounding these and other college rankings. My next post will talk a bit about ways it can help or hurt an institution.

August 20, 2010 - Posted by Elizabeth Keserauskis | marketing, public relations, resources | continuing education, marketing, PR, strategy