Beth Keserauskis

Building relationships and making connections

My New Favorite Social Media Explanation

I cannot tell you how many times I have referenced David Meerman Scott’s blog post explaining social media marketing in 61 words.

He has simplified the reason why you CANNOT ignore social media marketing as a part of your overall strategy.

Below are the 61 words, but there is much more in his post.

  • You can buy attention (advertising)
  • You can beg for attention from the media (PR)
  • You can bug people one at a time to get attention (sales)
  • Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

If people can’t understand that concept, how much more simple can we make it?


August 3, 2010 - Posted by | Uncategorized

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