My New Favorite Social Media Explanation
I cannot tell you how many times I have referenced David Meerman Scott’s blog post explaining social media marketing in 61 words.
He has simplified the reason why you CANNOT ignore social media marketing as a part of your overall strategy.
Below are the 61 words, but there is much more in his post.
- You can buy attention (advertising)
- You can beg for attention from the media (PR)
- You can bug people one at a time to get attention (sales)
- Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
If people can’t understand that concept, how much more simple can we make it?
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About Me
I am currently the president and general manager at Access Marketing Company. You can read my full resume on my LinkedIn profile. Some of my favorite accomplishments include canning and preserving much of my summer vegetable and fruit garden, being part of the St. Louis Business Journal Class of 2007 Top 40 under 40, and continuing to play beach doubles volleyball – even placing in an EVP doubles tournament.
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Beth Keserauskis 
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