Beth Keserauskis

What I’m Reading

I like to see the Standing Partnership “What We are Reading” list, so I thought I’d borrow that idea, and put my higher education lens on it!

• We are in the process of hiring graduate assistants in our unit, so I was on the hunt for writing tests! PRSA had a few tips on how to select the best writer for a job.
• Obviously, we are dealing with the millenials, Gen Y, whatever you wish to call them today. Many of us are hiring them at our workplaces. The Wall Street Journal published a very interesting article examining what a disservice social networking is doing for them as they enter the corporate world: Why Gen-Y Johnny Can’t Read Nonverbal Cues.
• Is blogging really good for your business? Hubspot quantifies an aspect of the ROI of blogging for you! Hint: small businesses that blog have 55% more website visitors!

July 30, 2010 - Posted by Elizabeth Keserauskis | higher education, marketing, resources | bold, continuing education, highered, marketing