What I’m Reading
I like to see the Standing Partnership “What We are Reading” list, so I thought I’d borrow that idea, and put my higher education lens on it!
- We are in the process of hiring graduate assistants in our unit, so I was on the hunt for writing tests! PRSA had a few tips on how to select the best writer for a job.
- Obviously, we are dealing with the millenials, Gen Y, whatever you wish to call them today. Many of us are hiring them at our workplaces. The Wall Street Journal published a very interesting article examining what a disservice social networking is doing for them as they enter the corporate world: Why Gen-Y Johnny Can’t Read Nonverbal Cues.
- Is blogging really good for your business? Hubspot quantifies an aspect of the ROI of blogging for you! Hint: small businesses that blog have 55% more website visitors!
About Me
I am currently the president and general manager at Access Marketing Company. You can read my full resume on my LinkedIn profile. Some of my favorite accomplishments include canning and preserving much of my summer vegetable and fruit garden, being part of the St. Louis Business Journal Class of 2007 Top 40 under 40, and continuing to play beach doubles volleyball – even placing in an EVP doubles tournament.
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Beth Keserauskis 