Beth Keserauskis

A Few of My Favorite Marketing Resources… What Are Yours?

A friend recently asked me for suggestions of books she could read to help freshen her marketing skills, and bring them up to the bleeding edge of the social media marketing/technology/SEO/SEM world. So I responded to her via email, and then thought I might as well share my thoughts here as well.

My first reaction to that question is that the technology and user interfaces are changing so quickly that books teaching applications almost immediately become obsolete when they are published. There are a few that address theory and approach that are applicable whether there is a shiny new technology object.

My favorite book:
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott (amazon affiliate link). This has helped me re-frame the way I approach marketing drastically.

Next up on my reading list (after the mindless, yet terribly entertaining, crap I am currently reading):

Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture by John Moore (amazon affiliate link). This came highly recommended to me by a new colleague as I am navigating the new waters of radio station management.

Also, blogs I follow include Mashable, Jay Baer’s Convince and Convert, David Meerman Scott’s Web Ink Now, Sysomos for research, Dan Zarella, and Marijean Jaggers.

Google has a whole slew of free training videos for Google Analytics and Google Adwords. The Analytics for Dummies book may still be useful, but they keep changing the interface of both so books quickly become obsolete. I’d use the free online tools.

LinkedIn groups I belong to: Web 2.0 for Higher Education, Marketing Profs, the Social Media Marketing Group, Southern IL Marketing and Communications. Connect with me if we haven’t already: linkedin.com/in/BethKeserauskis.

July 19, 2010 - Posted by Elizabeth Keserauskis | engaging, marketing, social media | continuing education, marketing, measurement, networking, social media, strategy